The students may be well aware of what’s taking place; teachers and administrators, too. But what about everyone else.
That’s the premise behind the Panther Project — a collaborative effort involving the Norfolk Public Schools and the Daily News that has been in existence since the 2009-2010 school year. Each of the Norfolk school buildings has its own website, filled with information. But the sites tend to only be viewed by individuals and families with a direct connection to each school. By working with the Daily News and sharing some of that information on the newspaper’s website, many, many more people will see it.
Here’s how it works:
The benefit to the school district is that it gets additional exposure for the Norfolk Public Schools by piggybacking onto the most widely used website in Norfolk. The Daily News site attracts close to 2 million page views a month from 60,000 to 80,000 different users each month.
The advantage to individuals who are interested in the school district is that they now can go to just one Web site and see a host of information about different schools without having to go to so many individual websites.
The advantage to readers of the Daily News’ print edition is that from the information posted on the Web site from school media coordinators, some of the most noteworthy, most interesting items will be included in a Panther Project weekly advertisements in the newspaper.